Technical Marketing

Regional Marketing Manager-Smart Driver - Shanghai, China

Regional Marketing Manager

  • Sense & Drive

  • Experienced

  • Shanghai/Shenzhn




Your future job

As a Motor control Marketing Manager at Melexis, you are expected to successfully introduce products into the market and generate profitable growth within a specified product family.

More specifically, you will

  • Maximize TAM and profit, in alignment with PLM
  • Understand competitor technical strength/weakness/roadmap(SWOT)
  • Understand competitor relationship/position at our key customers by working with sales team
  • Understand competitors price levels & supply chain
  • IP strategy <-> infringements/FTO
  • Solid technical Networking with User buyers(MHH) at key customers and OE’s, co-working with sales team for customer coverage
  • Close collaboration with Sales/FAE in TW/JP/KOR
  • Co-work with sales team to Develop IDH/PCBA supplier base
  • Work in close collaboration with AE/FAE team to define priorities/target applications/features
  • Influence PLM on product definition/roadmap with deep local market understanding
  • Leading the communication with PR team in China
  • Lead and coordinate dedicated actions to penetrate new markets in close collaboration with Sales and BU AE team to expand TAM
  • Produce Fighting guides to target specific competitive products, or market segments
  • Support local China test/assy strategy as local PM

Your profile

  • You hold a Master/PhD degree in Electrical Engineering

  • You have at least 10 years working experience in the semi-conductor industry in technical and business oriented positions

  • Demonstrated experience with RF, motor control or power electronics is is appreciated

  • Basic understanding of IC design process Asia business experience

  • Strong customer and service orientation

  • Organized and dynamic personality

  • Excellent command of English

We offer

  • join one of the market leaders in fan driver motor control
  • a challenging job in a dynamic high-tech international environment
  • the opportunity to take ownership of your professional passion in order to contribute to the success of the company
  • an enjoyable, team-oriented and professional atmosphere in a flat-structured organization
  • versatile development opportunities